What services do Graymatters offer?
We offer as much or as little assistance as you wish. Our expertise includes, but is not limited to: Branding strategy, Marketing planning, Market analysis, Music marketing & production, Web design, planning & structure, E-marketing, Creative design, Creative marketing consultancy, Strategic marketing consultancy, Business development, Retail consultancy, Copywriting, Feasibility studies, Project development.

Don’t consultants essentially tell me what I already know and then charge me for the advice?

No. We listen to what your challenges are and put together proposals which are not ‘blue sky’, but ideas that actually work, then we successfully implement and deliver. Anyone can have a good idea, but making it happen is the skill.

What are your charges?
Our fees are very competitive. On short assignments we work to a daily rate, but on complex projects which are more involved and require more time, we negotiate with our clients and agree a project fee.

Are there any hidden costs?
No. Transparency is key. Vat is payable on all on our invoices and where reasonable expenses are involved everything is agreed up-front.

Will an initial meeting with Graymatters cost me anything?
No. Initial meetings are free; once a brief, strategy and terms have been agreed and we start work our time is then chargeable.

Do small and medium size businesses need to be involved in marketing?

SME’s can be vulnerable to changing markets, especially in these volatile times. Knowing who your customers are is crucial and having an effective marketing programme in place over the long term could guarantee the future of your business.

How do I know if my marketing is currently working?

Marketing is not brain surgery. Marketing is a practical, creative and realistic discipline which can be tailored to meet the needs of your business. Most business owners have the knowledge and drive to move forward, but tend to get bogged done with the day to day demands of running the operation. We provide an experienced, creative and insightful overview and provide cost-effective solutions which can be delivered.

What if I think I don’t need to market my business?

Marketing your business is probably something you do without even realising it. From the way the telephone is answered to the manner in which your staff interact with clients or customers. Marketing your business from the beginning in a planned and disciplined way is the most cost-effective method to grow your business and realise its potential.

Why the name Graymatters?

Obviously a play on my surname; but seriously, to be successful in business one has to use ones grey matter. We help our clients think in more creative ways to realise the potential of their offer.
Helping business succeed is our bread and butter – and being successful is about using your loaf.

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